Stories have power. They delight, enchant, touch, teach, recall, inspire, motivate, challenge. They help us understand. They imprint a picture on our minds. Consequently, stories often pack more punch than sermons. Want to make a point or raise an issue? Tell a story – Janet Litherland
Simply put, Storytelling is the art of communication using experiences & narratives. It requires creativity, connecting the dots, imagination, self-disclosure & the ability to bare one’s heart completely without any fears of vulnerability.
- Stories are a powerful medium of experiential learning since they emulate particular responses from the brain & ‘light up’ more of the brain than factual reporting & logic.
- Stories command attention from an otherwise wandering mind & hence have improved retention of what is being told.
- Stories can change the brain’s chemistry – allow the listener to learn vicariously & discover lessons seemingly on their own.
- Stories feed the human mind & heart which crave emotional connection. We simply are not moved to action by data dumps, dense PowerPoint slides or spreadsheets packed with figures. When we see or hear factual arguments, we become critical & skeptical. But when we are absorbed in a good story, we drop our guards!
At BlewMinds we work on the ‘Inside’ to make stories powerful on the ‘Outside’. We concentrate on the individual side of Personal Brand, the business side of Organization Brand & the market side of Social Media brand. We help clients create their stories through Lagos (Logic), Pathos (Emotions) & Ethos (Culture & Values). We help you better yourself on influencing, winning relationships & effective stakeholder management through long term Global StoryCoaching frameworks.